DROP 01 · DEVBHOOMI IS LIVE
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DROP 01 · DEVBHOOMI IS LIVE
Home/Collections/Devbhoomi – Uttarakhand
देवभूमि Land of the gods · Drop 01 · Uttarakhand
Oversized tee · Sindoor red
Kumaon’s ritual floor art: white rice paste on red earth, drawn at doorways for festivals.
₹1,099Select options This product has multiple variants. The options may be chosen on the product page
Oversized tee · Royal blue
The rhododendron, Uttarakhand’s state tree, turning the slopes red every spring.
₹1,099Select options This product has multiple variants. The options may be chosen on the product page
Oversized tee · Washed black
Stepped fields, slate-roof homes and a stone path climbing to the snow.
₹1,099Select options This product has multiple variants. The options may be chosen on the product page
Oversized tee · Rice white
Pithoragarh’s masked festival, danced in the fields after the paddy is planted.
₹1,099Select options This product has multiple variants. The options may be chosen on the product page
ONE CULTURE PER DROP✦BOXY FIT✦OVERSIZED✦देवभूमि✦PAHAD SE✦
01Aipan
ऐपण
In Kumaon, women draw Aipan with white rice paste on red geru at doorways and altars, for festivals, weddings and new beginnings. Our print keeps the kalash, the birds and the border.
Shop Aipan →Aipan ऐपण
₹1,099 · Red
02Buransh
बुरांश
Buransh is Uttarakhand’s state tree. Every spring its red flowers cover the hill slopes, and in pahadi homes the petals become a cool summer sharbat.
Shop Buransh →Buransh बुरांश
₹1,099 · Blue
03Pahad
पहाड़
Stepped fields, slate-roof homes and a stone path that climbs towards the snow. Pahad is the view every hill kid grows up with, and the one they miss most when they leave.
Shop Pahad →Pahad पहाड़
₹1,099 · Black
04Hilljatra
हिलजात्रा
Hilljatra is a masked festival from Pithoragarh, held after the paddy is planted. Villagers in masks play farmers, oxen and Lakhiya Bhoot, dancing through the fields to the drums.
Shop Hilljatra →Hilljatra हिलजात्रा
₹1,099 · White
Any 2 for ₹1,998 · All 4 for ₹3,796 · Mix any sizes · Limited pieces of each print
Cash on deliveryFree delivery on prepaid ordersShips next dayOne fit: boxy. See the size guide
Devbhoomi means “land of the gods”, a name people use for Uttarakhand. Drop 01 is our tribute to it: pahadi t-shirts with prints taken from Kumaoni Aipan art, the buransh that turns the hills red in spring, terraced mountain villages and the masked Hilljatra festival of Pithoragarh.
Every print comes on a unisex oversized tee, in one boxy fit. Each print is a limited run. When one sells out, it stays on this page, marked sold out, with its story.
Devbhoomi, “land of the gods”, is what many people call Uttarakhand, for its temples and pilgrimage sites. Every print in this drop comes from there.
One fit: boxy. Wide through the body, dropped shoulders, cut a little shorter, and unisex. Take your usual size for the loose look. The size guide has exact chest and length measurements.
Each print is made in a limited run. Join the WhatsApp list to hear about restocks and the next drop first.
Wash inside out in cold water, dry in the shade and don’t iron directly on the print.
One clue now. The rest goes to the WhatsApp list first.
© 2026 Jhumelo · Streetwear inspired by Indian culture, one culture per drop.
